Ongoing counsel
Fractional MarTech Counsel.
Senior marketing operations support for teams that need regular judgement across AI, automation, governance and campaign systems without adding another full-time role.
What this is for
Fractional counsel is for teams that need a steady systems-minded partner across campaign operations, AI governance, marketing automation decisions and stakeholder alignment.
Typical support areas
- Prioritising automation and AI opportunities.
- Reviewing campaign operations, governance and QA decisions.
- Improving documentation around segmentation, journeys and reporting.
- Helping stakeholders agree trade-offs before work becomes too complex.
- Keeping operational improvements connected to commercial signal.
How it works
The work is intentionally practical: recurring calls, decision support, documentation, roadmap review, workflow critique and hands-on guidance where useful.